EP is a reader-supported newsletter, sustained by subscriptions to its bulldog edition.
In newspaper parlance, a bulldog is an early edition. Here it means an email version of EP that is transmitted to subscribers about a day before the weekly is posted to the Web, where it (and its archive) is available to readers around the world for free.
A $50 annual bulldog subscription also brings four quarterly reports that are sent only to subscribers.
The idea is that everybody who is interested in the production and distribution of economics ideas should have access to the Website, especially those who are far removed from economics' major research centers.
The expectation is that a relative handful of core supporters will pay for all the rest—a little like public radio in the United States. (The rationale for paid subscriptions is described in greater detail here.)
It is, of course, possible simply to contribute -- to elect to receive only the subscriber reports, and continue to read the weekly on the Web. Simply express your preference in an email to the proprietor. Gift subscriptions are encouraged. Family discounts are available. The subscriber list is entirely confidential.
EP is read regularly by some 20,000 persons in more than 100 countries. It doesn't take many more than 500 subscriptions to keep it going. Newspapers and magazines, two-sided markets traditionally supported mainly by advertisers, have been greatly disrupted by rapid technological change. As a result, far too little independent scrutiny of economics takes place.
Can newsletters like this one can help fill the gap? Even exert a salutary influence on traditional media? Of course they can. Whether they do depends on you.
For a one-year subscription, click on the link below. Note that you don't have to open a Paypal account in order to make your payment. Simply go to the second option ("Don't have a Paypal Account?"), click on "continue" and use a credit card.