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A Bare-Knuckles Pricing Strategy for The New York Times

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It is hard to think or write sensibly about the future of newspapers, or their place in the vast social construction of what we call “news,” without describing the personal experience of them. For instance, I’m accustomed to buying my New York Times every morning on the way to work. I enjoy the daily exchange. But when last Sunday the dealer asked for $6 instead of $5, I decided not to buy the paper. The dealer wasn’t amused. But then the Sunday Times already seemed overpriced to me, too much fluff, too little pith, an enterprise living beyond its means.