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Needed: An Order of Battle for the Newspaper War

Search-based advertising is the real problem

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The Trump administration having declared war on the media – three of the four most important newspapers, in particular – it is prudent to construct an order of battle for the newsprint press. It’s been fifteen years since I worked for a newspaper. I no longer know much about what constitutes common knowledge in their pared-down newsrooms, much less combat readiness in their front offices. But Jack Shafer, who writes the Fourth Estate Column for Politico, is a close and shrewd commentator on the scene. So I sat upright when Shafer wrote in December, Don’t Blame Craigslist for the Decline