Among the coming dominant, plugged-in market, [those craving publicity] would have to be told that they were mentioned in, say, the New York Times in print. Relying on that is like predicating print circulation upon on the loyalty of parents with kids in sports. That loyalty, therefore the value of the print product, is transitory and constantly churning. Mentions in specific venerated brands will continue, but print is already well into the drain circling phase. …

[M]y article on this point at http://digitaljournalist.org/issue0910/circling-the-drain.html