These are dark times for newsfolk. The Wall Street Journal
has been sold to Rupert Murdoch. The other international English-language
papers, The New York Times, The Washington Post and the Financial Times, are under earnings pressure, too. General-interest
magazines have become scarce. As a spiritual exercise, I spent
part of last week reading Nayan Chanda's book, Bound
Together: How Traders, Preachers, Adventurers and Warriors
Shaped Globalization and, side-by-side, the June issue
of the American Economic Review (AER).
Chanda is an exemplary newsman whom I've admired for decades,
since he began reporting from Saigon for the Far East Economic
Review in 1974. (He stayed
behind when North Vietnamese tanks rolled into town and, more
to the point, stayed interested in the ups and downs of the
Vietnamese economy long after that. The result, in 1986,
was Brother
Enemy: The War After The War.) For a quarter-century,
he was as sharp a correspondent as could be found in South
Asia, traveling back and forth between Hong Kong and Washington,
serving for a time as editor of the Asian Wall Street
Journal. Today he is director
of publications for the Yale Center for the Study of Globalization.
He deserves a wide audience as a pundit.
Bound Together resembles
other, similar efforts to weave a grand philosophical history
of our times, by Thomas Friedman and Jared Diamond, but in
a certain sense it is even more ambitious than The
World Is Flat or Guns,
Germs and Steel. I
don't suppose for a moment that Chanda's world picture will
acquire the same authority as that of a columnist for The
New York Times or a star
professor at the University of California at Los Angeles,
but there are few better stories than humankind's spread across
the planet, and that is the way Chanda has framed his tale.
The first chapter, based on the latest evidence from the analysis
of mitochondrial DNA, describes the long march out of Africa
to the farthest corners of the world. Chanda then organizes
his account around the adventures of a quartet of types --
the traders, preachers. adventurers and warriors of the subtitle.
A chapter for each (after the obligatory chapter on technological
advance), a couple more on the age of imperialism and the
growing awareness of globalization, and we reach the present.
(Here's an interview
which provides a fuller sense of his drift.)
There are in Bound Together wonderful bits of information along the way, but none so compelling to
me last week as the story of a Korean farmer named Lee Kyung-hae.
After a decade of teaching scientific farming methods to agriculture
students in the 1970s, Lee found himself, along with many
others, unable to make a living as a farmer -- the result of
the opening of Korea's food markets to global competition
in the '80s. Chanda writes, "As the world's twelfth largest
trading nation and supplier of industrial goods from giant
container ships and cars to televisions and cell phones, South
Korea had been forced to lower its barriers to agricultural
imports. Korean industrialists raked in profits and urban
workers made a good living, but farmers -- who formed one-tenth
of the population in the late twentieth century -- were hurting."
By the time protests against globalization erupted at the
World Trade Organization summit in Seattle in 1999, Lee was
a seasoned protester. At the Cancun meetings in 2003, he committed
suicide with a Swiss Army knife before a large audience during
a demonstration.
Writers in the AER,
too, are concerned with understanding globalization, but the
flagship journal of the American Economic Association employs
very different means to the pursuit of that end. Economics
long ago gave up the dream of the grand treatise or the sweeping
synthesis as main route to knowledge. Instead it adopted the
convention of the scientific paper, with its deliberately
restricted aims and its careful citation of the similarly
limited work of others. Technical economics still permits,
indeed encourages, the occasional personal statement, mostly
by or about senior figures. Thus the June AER opens with a photograph of Yale University's Donald Brown, accompanied
by a citation describing the contributions to mathematical
economics that made him a distinguished fellow of the association.
And the address that Edmund Phelps gave as part of Nobel ceremonies
last year is the first article.
But otherwise, the reports in the AER are short and highly specific summaries of particular
projects, almost all describing the properties of some formal
model and its interaction with the real world. The aim is
to accumulate reliable facts, testable hypotheses, proven
mechanisms, widely-agreed-upon principles, such that increasingly,
eventually, economics begins to exhibit the characteristic
that the philosopher John Ziman
called consensibility, the aspect of compelling consensus of rational opinion
over the widest possible range, which is the measure of a
successful science.
For instance, the lead paper in the June AER is "Relative Prices and Relative Prosperity" by Chang-Tai
Hseih and Peter Klenow. It is an attempt to shed some new
light on the familiar but very complicated question of why
some countries are rich and others poor -- in this case, specifically
on the relationship between the investment rate and per-capita
income. Wealthy countries invest as much as three times more
than poor countries. But why? Because poor nations lack mechanisms
to promote savings and investment and to seek out profitable
opportunities? Or because they are rife with other kinds
of mechanisms -- high taxes, punitive duties, graft, etc.--
that serve as barriers to investment? The authors examine
a wide variety of possibilities of measurement error and conclude
that the basic answer is neither. The problem seems to have
more to do with basic structure: tradable industrial goods
are expensive in poor countries, relative to non-tradable
consumption services. In other words, poor countries may be
those in which industrialists have yet to gain the upper hand.
No suicidal Korean farmer appears to humanize what happens
when they do.
There are more than a dozen other major papers on vital subjects
in the June AER, the
top of the line in fundamental economics research -- on various
aspects of macroeconomics, a couple on labor markets as they
are affected by the business cycle, on the mechanics of school
voucher programs, on the importance of the thickness of community
of donors when it comes to the exchange of kidney transplants
whose suitability may be limited by tissue compatability.
(A thin market is one with too few participants.) There are
papers on political economy (How do politicians signal character?),
on philosophical economics (three kinds of ideals of fairness)
and behaviorial economics ("Meeting Strangers and Friends
of Friends: How Random Are Social Networks?"). There's even
a juicy retraction. (A pair of economists explain that they
pushed their data much too far when they argued it was cheaper
to drill for oil on private property than on government land
-- and thank the anonymous referee who pointed out the problem
when they tried to publish an extension of their work.)
For my money, the highlight is a paper by Matthew Gentzkow
of the Graduate School of Business at the University of Chicago,
which brings into sharper focus a key question in the economics
of new goods: do they crowd old goods for which they
are substitutes (motor cars vs. buggies?) or do they supplement
the usefulness of the original (act as complements to them)?
The good in question in his article is a newspaper, The
Washington Post; Gentzkow
develops a new model in which an online version of the newspaper
can serve to broaden the market. The good news was not only
did consumers gain greatly from the availability of the free
product, but that the advent of the online product does not
threaten the print version. Indeed, the paper could even have
added to its bottom line by charging for its online content,
at least during the period he studied, Gentzkow wrote.
True, there was nothing remotely final in any of these AER papers, no result so robust that it could be said to
have been settled once and for all, no finding so important
to merit a next-day story, no tool so well-proven that the
report of its use was ready to be introduced to newspaper
readers with no further investigation (the possible exception
being the kidney-matching story). In contrast, nearly every
week Science magazine, the principal journal of the
American Association for the Advancement of Science,
reports results in some field or other both significant and
sufficiently certain as to make the daily news report.
This reflects the fact that biology is much further along
in its development than economics. And most of the AER
papers point in the direction of a pretty good story.
Indeed, if anything, the gap has been narrowing somewhat
between what economists say among themselves and what the
press reports, and what pundits (including professional economists
who assume that role) write in their various omnibus accounts.
I have no real evidence for this proposition. It is mostly
a hunch. I will, however, venture two examples. I think the
distance between the authors of The World Is Flat
and Freakonomics
and professional opinion is substantially less than between,
say, Barbara Ward (The Rich Nations and the Poor
Nations) and Robert Heilbroner
(The Worldly Philosophers) and most economists half a century ago.
Alas, gradual convergence towards a generally-accepted view
of the world is not what I see happening in the news business.
The inevitable disassembly of the greatest meritocracy the
industry has ever known was officially begun last week when
the Dow Jones board shook hands with Rupert Murdoch over his
purchase of The Wall Street Journal.
Sufficient numbers of the controlling Bancroft family accepted
the offer to guarantee that the sale will be consummated at
a shareholders' meeting in the fall. Many of the best reporters
on the paper long ago put themselves on the (thinner) market.
Instead of writing footnotes, newsfolk tell stories about
various exploits -- their own and others. Does anyone think
it curious that the WSJ news pages played no famous part in Vietnam, the Pentagon
Papers, Watergate, or any of the other famous battles
that the Fourth Estate has fought with government in the past
fifty years? The reason has to do with the ambition of the
news pages of the paper to present a version of reality subtly
different from that of other, more crusading newspapers.
In the words of a famous advertising slogan it used for a
time, the paper sought to be "the daily diary of the American
dream." The stories on its front page as likely were to concern
carrots, a milk bottle shortage, hemlines or pot-holes as
the most recent crisis in Washington or overseas. Reporters
with strong views (Jonathan Kwitney, David McClintock, James
Stewart, Bryan Burroughs among many others) peeled off to
write books or joined other papers.
That doesn't mean the news side of WSJ was docile or lazy. It led great campaigns against
gun proliferation, the cigarette lobby, predatory practices
in the fast food industry, pharmaceutical jiggery-pokery,
government bond auction-rigging, the abuse of human rights
in China, options back-dating practices and the like. But
it was left to the editorial pages to foment controversy in
the civic realm, and so they did: resisting US entry into
World War II (until Pearl Harbor), battling government waste,
celebrating laissez-faire, criticizing communism, espousing the gold standard,
preaching "supply-side economics," demanding the impeachment
of Bill Clinton, the invasion of Iraq and, not entirely incidentally
along the way, aggressively supporting the Supreme Court's
1954 decision in Brown v. Board of Education to end segregation
and championing the rights of immigrants.
The division of labor between the news columns and the editorial
page dates back at least to 1941, when Bernard (Barney) Kilgore
replaced William Grimes as managing editor and Grimes was
kicked upstairs to the editorial page. Within a decade, Grimes
would write, "On our editorial page, we make no pretense of
walking down the middle of the road. Our comments and interpretations
are made from a definite point of view." Gradually the cocksure
radicalism turned the news pages of the WSJ into the opposite -- a church for a certain kind of knowledgeable, fair
and balanced reporting. Wonderment, occasionally bordering
on mutual detestation, became the rule. If the editorial page
knew the answer, chances are that the reporter in the field
freely acknowledged doubts, and worked steadily to diminish
them. Take the case of Peter Kann, who as a young reporter,
after a long trip around Vietnam in 1967, wrote, "Vietnam
seems to defy analysis. The war remains a kaleidoscopic conflict
over a splintered society in a fragmented nation, and the
bits of Vietnam one man sees probably are no more typical
-- and no less valid -- than the fragments perceived by another."
Last week, Washington Post columnist David Ignatius -- one of those reporters with too strong a
sense of personal identity to remain for long at the WSJ -- wrote,
"The rising chief executive when I left the paper in
1985 was the best writer any of us knew, Peter Kann. We used
to study his dispatches from Asia to see how the master had
done it: how he reported on a case of elephanticide at a Vietnamese
zoo in the months after the Tet Offensive; how he was ordered
to leave the besieged city of Dhaka during the India-Pakistan
war and cabled back, 'Message unreceived.' He won a Pulitzer
Prize for that coverage. He was destined to run the company,
too."
Sure enough, Kann presided for 25 years over a newspaper
whose editorial page became, for better or worse (and sometimes
both) the straw that stirred the drink; but whose internal
customs on the news side were probably as close to the serious,
modest norms of science as any newspaper is ever going to
come -- a set of methods in which the goal was to achieve agreement
nearly complete as possible among the parties to a story,
in even the most confrontational circumstances. This is the
tradition for which the reporter Daniel Pearl laid down his
life in Pakistan. He was not pursuing some airy-fairy
dream of objectivity, but rather following in Kann's footsteps,
and those of others like him, pursuing a difficult matter
where it led, in the hope of ultimately participating in the
governance of a nitty-gritty republic of fairness, of eventually
perhaps even succeeding Kann himself, since, after all, in
a company run for a century by news professionals, it was
any reporter's legitimate dream -- if the shoe-bomber story
panned out, if the recitation of his exploits endured.
And now it's gone. Reporters' expectations are as rational
as those of anyone else. WSJ staffers will recognize quickly
that what it takes to succeed under Murdoch, especially at
the upper reaches, will not be remotely the same. Nobody is
likely to get killed for Rupert, or even deliberately put
themselves in harm's way. For all their flaws as business
strategists, Kann and his managing editor Paul Steiger were
the best editors of their day, on a par with A.M. Rosenthal
of the Times and Benjamin
Bradlee of the Post.
The end of the WSJ's
independence is an incalculable loss. The news business will
go on, regroup and eventually prosper again. Meanwhile,
though, for people in the business, these are dark times.