Alfred Chandler, the distinguished
historian of business, died last week at 88, in Cambridge,
Massachusetts, after a short illness. He was a leading member
of a generation of social thinkers who, in the years after
World War II, helped the United States maintain its bearings.
Like his friend Thomas Hughes, the historian of technology
(Networks of Power, American Genesis, Rescuing Prometheus), Chandler charted and interpreted broad changes in
everyday life that might otherwise have seemed mysterious
or even invisible.
Born in 1918, Chandler graduated
from Harvard College in 1940 and spent the next five years
in the US Navy as an intelligence analyst. After the war,
he started out to study history at the University of North
Carolina, but soon returned to Harvard to study with, among
others, sociologist Talcott Parsons. His dissertation, a biography
of his great grandfather, one of the founders of the financial
information service Standard and Poor, appeared in 1956 as
Henry Varnum Poor: Business Editor, Analyst and Reformer.
Then, beginning with Strategy
and Structure: Chapters in the History of the American
Industrial Enterprise
in 1962, Chandler chronicled in a series of influential books
the emergence of the modern multi-national corporation in
the twentieth century. Strategy and Structure
discerned similar patterns in the history of fifty leading
industrial companies, Dupont, General Motors, Standard Oil
of New Jersey and Sears, Roebuck chief among them. With The
Visible Hand: the Managerial Revolution in American Business, in 1977, he drove home the point -- publicly-owned,
professionally-managed industrial giants were very different
from the traditional family firms that had grown up in the
preceding century. And in Scale and Scope: the Dynamics
of Industrial Capitalism, in 1990, he extended the analysis in comparative studies of the evolution
of corporate capitalism in the US, Great Britain and Germany.
It seemed to Chandler that capitalism
had changed, once and for all. "Before the coming of modern
transportation and communication -- that is, before the railroad
and the telegraph, the steamship and the cable -- the processes
of production, distribution, transportation and communication
in capitalist countries had been carried on by enterprises
personally managed by their owners." But economies of
scope and scale required new forms of organization, staffed
by "a new subspecies of economic man," the salaried manager.
And the motivations of these professional managers often differed
markedly from those of owner-entrepreneurs. Administration
and planning, not buccaneering, had become the order of the
day. Markets were giving way to hierarchies.
This is, of course, the same
territory explored by John Kenneth Galbraith in 1967 in The
New Industrial State, but Chandler plowed the turf deeper and more influentially.
All three of his major books became staples of the modern
business school curriculum, undergirding and informing, for
a time, the discipline now known as strategy, especially at
the Harvard Business School, where Chandler taught beginning
1970. The next generation of business historians went
to school on Chandler's analytic scheme as well.
(It also happened that his 1971
book, written with Stephen Salsbury, Pierre S. du Pont
and the Making of the Modern Corporation, turned the present writer onto the path that he has
traveled ever since. To a young newspaper reporter in
Wilmington in 1973, the effect of Chandler's narrative of
the previous 75 years' developments in Delaware was profound.
The transmutation, in the crucible of World War I, of a family-owned
gunpowder company into the giant, vertically-integrated chemical
giant that put General Motors in business and controlled it
until the government forced it to divest, invented Nylon and
manufactured the atom bomb: it seemed that technological and
institutional innovation must forever be the really interesting
story, and that the most serious investigations of it would
take place in universities. Only later did it seem strange
that neither the French physiocrats, the Liberty League nor
the Manhattan Project ever entered Chandler's story.
The du Ponts were politically involved and connected for more
than 150 years. But then, perhaps this is a trace of the the
razor that separates business history from journalism.)
(Although his middle name was
du Pont, Chandler was unrelated by to the family by blood;
the name was bestowed because his great-grandmother had been
raised by a member of the family after her parents died young.
But he wrote such authority and sympathetic understanding
that he might as well have been: Chandler was trusted by everyone
who knew him.)
From 1950 until 1963, Chandler
taught at the Massachusetts Institute of Technology; for the
next seven years at the Johns Hopkins University; and then
at the Harvard Business School. Along the way, he edited The
War Years volumes of the
presidential papers of Dwight David Eisenhower and was assistant
editor of The Papers of Theodore Roosevelt.
Even in retirement, Chandler kept going strong. Two books
in particular stand out: Inventing the Electronic
Century: The Epic Story of the Consumer Electronics and Computer
Industry (2001) and Shaping
the Industrial Century: The Remarkable Story of the Evolution
of the Modern Chemical and Pharmaceutical Industries
(2005).
In The Essential Alfred Chandler:
Essays toward a Historical Theory of Big Business,
Chandler's friend and successor Thomas McCraw wrote in 1988,
"Chandler's most striking trait, in all his personal relations,
remains a pronounced lack of pretentiousness. From the beginning
of his career, his primary motivation has been an abiding
and sometimes obsessive intellectual curiosity. Even after
[many decades] as a working historian, he retains a youthful
excitability, an infectious enthusiasm about the latest item
he has read or piece of evidence he has uncovered. The fires
of research have never been banked in Alfred Chandler; and
in Scale and Scope,
as in Strategy and Structure
and The Visible Hand,
they light up a landscape that had been only dimly perceived,
if at all."
But it is the historian's fate
to be superseded by the purely analytic thinker, at least
until there is new narrative to be written. The restructurings
of the 1980s and '90s, with their new forms of integration
and dis-integration, seemed to catch him by surprise. So did
the new wave of entrepreneurial zeal, and, too, the collapse
of communism. His friend and neighbor, the Harvard historian
David Landes, recently published Dynasties: Fortunes and
Misfortunes of the World's Great Family Businesses, in part to tease Chandler for having slightly overstated
the case for the superiority of professional management.
With chapters on a dozen of the
world's most successful family enterprises to draw on -- Toyota's
founding Toyoda family chief among them at the moment -- Landes
argued that the efficacy of family firms cannot be so easily
dismissed or even assigned to the past. "[I]t is hard to gauge
the truth of the accepted distinctions between familial and
managerial modes, or clearly to determine how well one type
or the other performs."
Meanwhile, economists studying
both growth and institutions raced ahead. The old "theory
of the firm" gradually gave way to a less descriptive, more
analytic "economics of organization."
Throughout, Chandler kept his
good humor. As recently as January, he was sending off a preface
to the Japanese edition of his electronics book in an effort
to bring it up to date.