It is always good to learn that some new citizen has joined
the ranks of economic journalism, or, alternatively, that
one who seemed to have gone away has produced a fine new piece
of work -- especially in view of the fact that someone is
always permanently leaving the scene.
Naturally I rejoice as well at the appearance of a new generation
of explicators. The most recent recruit is Tim Harford, author
of The
Undercover Economist. He joins Stephen Dubner and
Steven Levitt (Freakonomics),
John McMillan (Reinventing
the Bazaar), and Charles Wheelan (The
Naked Economist). Each of these books is a reader-friendly
gloss on a standard economics text, approached from one angle
or another. All are good books, but for the kind of person
who reads Economic Principals, McMillan's is still the best.
But insiders, even insiders who write for outsiders, don't
see the world the same way as do outsiders who look in. Journalists
haven't been schooled in the discipline; they haven't acquired
whatever "trained incapacities": may be imparted thereby.
These blindspots can be pretty big; the system of incentives
within the profession pretty pervasive. There's a reason we
look to civilian reporters to cover the military.
There is a special place in my heart, therefore, for those
who don't take the truth as entailed by the theory, but start
from observation and work backwards to ask what the theory
has to say. Perhaps the finest economic journalist of the
20th century was the social critic Jane Jacobs,
who died last week at 89. More of her in a minute.
First, however, consider four new specimens of economic journalism.
It was a happy day, for example, when Aaron Brown turned up
in my mailbox.
The
Poker Face of Wall Street hasn't received the attention
it deserves, perhaps because the book is something of a hybrid.
The author is a jack of many trades: high school baseball
umpire, finance professor, Wall Street trader, risk architect,
big-time poker player and original thinker.
Mostly, though, Brown is a born storyteller. Paul Wilmott
describes him as "the Damon Runyon for a technological age
in which you need psychology, game theory and mathematics
in place of the suit, the spats and the diamond stickpin."
(Wilmott, a celebrated mathematician and textbook writer,
employs Brown as one of the columnists for his eponymous
magazine.)
Me, I'm reminded less of Runyon than of George J.W. Goodman,
the former magazine editor and money manager who, under the
nom de plume "Adam Smith," wrote a couple of bestsellers in the
1960s and 1970s, The
Money Game and SuperMoney
(and also four novels, one of which became the rather funny
film "The Wheeler Dealers"), followed by several more books
and a television show. A look back at those classics,
which introduced to the reading public Odd-Lot Robert and
the futures markets, shows how much has changed in markets
-- and how little in journalism.
Brown covers a lot of territory in Poker Face. He teaches the rules of the poker family, their shared
hand ranks and betting rules, present-day favorites such as
Texas Hold 'Em and Omaha, as well more familiar stud and draw
versions. He's not really writing about card players, he explains,
though there are plenty of them in the stories he tells, but
rather about people "who gamble for serious economic reasons."
There are among us many gamblers of the latter sort, and some
of them, he notes, master the basic techniques by playing
poker.
Kirk Kerkorian bought an airline with his poker winnings;
H.L. Hunt won his first oil well; Bill Gates, John Kluge,
Clint Murchison and Carl Icahn all played high-stakes poker
before they got rich. Richard Nixon funded his first political
campaign with poker winnings. The standard economic view of
gambling -- that it is a zero-sum game, adding nothing of
value -- is simply mistaken, Brown says. In fact, it has much
in common with modern finance.
The centerpiece of Brown's book is an extensive riff on John
Law and Fischer Black. "Everything I've ever found useful
in economics I've read in two books," he writes: Law's
1705 tract Money and Trade Considered with a Proposal for
Supplying the Nation with Money and Fischer Black's posthumous Exploring
General Equilibrium, in
1995. In the intervening three centuries, he writes, "...[Y]ou
will find some brilliant writing and clever reasoning, but
nothing I have personally been able to apply with a profit.
This isn't a point I care to argue. If someone else finds
practical guidance in the work of Adam Smith or Karl Marx
or John Maynard Keynes, I'm happy for them."
According to Brown, the discipline of modern finance -- the
by-now staggeringly complex edifice of dimly-perceived (and
perhaps still imperfectly understood) financial engineering
structures that underpin the global economy of today -- had
its beginnings in the area drained by the Mississippi River
in the interval between the time steamships opened the area
to extensive trade around 1800 and the completion of the railroad
network less than a century later. A river network calls
forth a more flexible and dynamic economic system than one
dominated by roads and ports, says Brown. And the financial
system that emerged in the agricultural South and Midwest
was built by tinkerers in the Mississippi delta.
"It combined the insights of John Law, a Scottish gambler
turned French banker [who is ordinarily credited with being
the force behind the Mississippi
Bubble] with an extraordinary economic system based on
dynamic self-organizing networks used by Native Americans
in the region, catalyzed by some innovations imported with
natives of the Congo River and the Niger River economies.
The first person to publish an explanation in mathematical
terms was the finance professor and banker Fischer Black...."
"The American economic miracle was born in the futures exchanges
of the West, not in the banks and stock exchanges of the East.
It is no coincidence that poker was invented in the same time and
place," writes Brown. The essence of each has to do with the
management of risk.
Suffice it to say that this is not the ordinary story of
economics as the study of how people deal with scarcity. "I'm
not anti-economist," writes Brown. "Some of my best friends
are economists. Professional economists are often very smart
people who ask interesting questions and can come up with
good answers." But their fundamental theory is "wrong,"
he says, and, "If you look to economics for the theoretical
clarity that will help you get rich, or manage a nation's
economy, or predict the outcomes of various actions, I think
you will be as disappointed as if you had consulted a horoscope.
Anyway, I was."
Bold talk, but very much, I think, in the same vein as Jane
Jacobs. Brown's book is a marvelous jambalaya of great stories,
blunt talk, shrewd insights, and sage advice. ("There's a lot
of competition to exploit suckers, so you should be thinking
about where the competition is, not where the suckers are.")
It is too early to guess where Brown eventually may fit into
the journalistic landscape. For now his book is one more artifact
of the great intellectual collision that has been taking place
over the last fifty years between two ways of technically
looking at the world -- between game theory and general equilibrium
economics.
(By now, well-informed readers will be wondering whatever
happened to Economic Principals' discussion of William Poundstone's
book about Edward Thorpe, Fortune's
Formula: The Untold Story of the Scientific Betting System
that Beat the Casinos and Wall Street, and Perry Mehrling's
biography, Fischer
Black and the Revolutionary Idea of Finance. The answer
is it's coming this summer, when Donald MacKenzie's An
Engine, Not a Camera: How Financial Models Shape Markets
will appear.)
But anyone tempted to think that it's all over but the explaining,
or that good skeptical journalism died last week with Jane
Jacobs, will do well to peer into The Poker Face of Wall
Street. Aaron Brown's book certainly won't accomplish
the same miracles as The Death and Life of Great
American Cities. But it's
a salutary reminder of a dictum that John Stuart Mill stated
in the first paragraph of Principles of Political
Economy: "In every department of human affairs, Practice long
Precedes Science: systematic enquiry into the modes of action
of the powers of nature, is the tardy product of a long course
of efforts to use those powers for practical ends."
Shakespeare put it even more generally: "We know what we are,
but know not what we may be."
The same lesson can be absorbed, on a much more intimate
scale, from Marc Levinson's The
Box: How the Shipping Container Made the World Smaller and
the Economy Bigger. Levinson can hardly be called a newcomer
to economic journalism. Before leaving for a job on Wall Street,
he had been economics editor of The Economist; a writer at Newsweek; and editorial director of the Journal of
Commerce. An earlier book,
Beyond
Free Markets: The Revival of Activist Economics, was just
a little ahead of its time.
But the story of how a trucking visionary named Malcolm McLean
commenced to transform his industry in 1956 by piling fifty-eight
aluminum boxes onto a ship in Newark (just fifty years ago
last week) and sailing them to Houston, where fifty-eight
trucks waited to haul them to their destinations, is a perfect
illustration of how an idiosyncratic entrepreneur brings something
new into the world, and a wonderful example of how business
history can be made to sing.
Levinson shows how the path from McClean's first design to
the modern shipping container was littered with mistakes.
Standardization proved to be an elusive goal. Volatile fuel
prices played hock both with the economics of ocean shipping
and patterns of world trade. McLean himself bet the company
twice, first at SeaLand in 1968, when he ordered fast new
freighters, only to be clobbered by the OPEC price increases
of 1973; then in the 1980s, when, as head of United States
Lines, he bought big slow ships, only to be surprised again,
this time by falling oil prices. (He could have used a good
economist.)
Unions resisted containerization. So did railroads. A fancy
consulting firm concluded in 1967 that no more than five containerships
would be required to handle the trade between the US and Great
Britain. No one, including McClean himself, foresaw the huge
impact that sharply lower shipping costs would have on the
international division of labor and the sheer volume of world
trade. Looking backwards, New York University economist William
Baumol ventures "The adoption of the modern shipping container
may be a close second to the Internet in the way it has changed
our lives." Looking forward, however, in the early 1950s,
there was only the obsessively cost-conscious proprietor of
a North Carolina trucking company. When McLean died
at 87, in 2001, container ships around the world blew their
whistles in his honor on the morning of his funeral.
The flip side of all this technological change is taken up
by Louis Uchitelle in The
Disposable American: Layoffs and Their Consequences.
Uchitelle left economic journalism only for a little while
-- long enough for a sabbatical at the Russell Sage Foundation.to
turn a landmark 1996 series of articles in The York Times
for which he had been the lead reporter ("The Downsizing
of America") into a book that was truly his own. Uchitelle
is the old-fashioned kind of newspaper reporter. He
turns shoe-leather into illumination of unexplored nooks and
crannies.
He traces the decline of Stanley Works, a well-known tool
company in New Britain, Conn., as it is besieged by Asian
imports, and follows the fortunes of its laid-off employees
and its retired chief executive. He describes the sense of
job security that he acquired when he first went to work for
the Associated Press in 1957, towards the end of "a truly
remarkable ninety-year period in American history," in which
the great majority of Americans came to feel entitled to steady
jobs. He explores the various explanations, rationales and
doctrines that were produced when that golden age came to
an end.
Uchitelle is weakest on the mechanisms of how this kind of
creative destruction works to raise average incomes and so
dampen worker discontent. But then that's not his job.
He is terrific on the human cost. It's not possible
to do justice here to the cumulative effect that this kind
of reporting has on political sentiment -- any more than to
recall the visceral impact on readers of the internal bank
instructions to managers on how to structure "exit interviews"
that Uchitelle produced in 1996. Suffice it to say that the
wheels of change are still turning, that the issues that he
raises of fundamental fairness are still quite unresolved,
and that new and better ways of dealing with the hurtful consequences
of the growth of knowledge are being devised in consequence
of his journalism.
In this connection, I cannot forbear to mention a fourth
specimen of economic journalism that will appeal to certain
readers. It is my own. Knowledge
and the Wealth of Nations is finally making its appearance in the book stores
next month, after nearly a dozen years in the works. KWoN,
as the book has become known among its friends, is a large
part of my life. In order to avoid distorting the attempt
that Economic Principals makes to see economics relatively
whole, I have established a second website for the book.
When I have something to say about its topics, I will say
it at www.kwonbook.com and, as warranted,
link to it here. I'll place a link to it in the left rail
as well. The new site even contains a blog!)
KWoN is the story of how a handful of young economists, including
one in particular, Paul Romer, now of the Graduate School
of Business at Stanford University, succeeded in the 1980s
and early 1990s in writing formal models of the aggregate
economy in which new knowledge is deliberately produced, not
just gratefully incorporated as a side-effect of growing older.
In due course, they are persuading the rest of the field to
see the fundamental factors of production as being, not the
traditional land, labor
and capital,
but rather people, ideas
and things.
This is the literature of "new" or endogenous growth, and it is slowly transforming the way economics
understands itself -- no longer simply a discipline whose study
is the allocation of scarce resources among competing needs,
but intimately concerned as well with the circumstances of
the growth of knowledge. Not just business fluctuations but
economic growth. Not just scarcity, but scarcity and the wellsprings
of abundance.
But that brings me back to Jane Jacobs, who died after a
long and happy life during which she wrote seven books. The
one that will be remembered longest is the first, The Death
and Life of Great American Cities, in which argued that the dogma on which city planning
had been based in the years since World War I was a "hoax"
and that its dicta were "all in the same stage of elaborately
learned superstition as medical science was early in the [nineteenth]
century. ... As in the pseudoscience of blood-letting, just
so in the pseudoscience of city rebuilding and planning, years
of learning and a plethora of subtle dogma have arisen on
a foundation of nonsense."
But Jane was no simple scold. So in her second book, The
Economy of Cities, she
made a clear and good-hearted attempt to spell out what she
thought were the key points at which economists had taken
their wrong turn. It didn't take: she didn't write in
math; most economists didn't read much English. But she regarded
it as one of the greatest compliments she ever received when
the University of Chicago's Robert Lucas wrote, in a celebrated
essay ("On the Mechanics of Economic Development") that would
become the pivot upon which turned the eventual triumph of
the "new" growth economics, "...I want to spend some time
thinking where the answer may be found. In doing so, I will
be following very closely the lead of Jane Jacobs, whose remarkable
book, The Economy of Cities,
seems to me mainly and convincingly concerned (although she
does not use this terminology) with the external effect of
humans capital."
As it turned out, the answer wasn't simply human capital spillovers. What goes on in cities
has to do with human capital plus a steady stream of new ideas -- that is, with the growth of knowledge.
But then Jane Jacobs already knew that. She knew, too, that
Practice precedes Science, but that, sooner or later, Science
catches up, and, at least in narrowly-demarcated areas, eventually
runs ahead.
That didn't worry Jacobs. She was the ultimate civilian,
which is to say citizen, in the polity of knowledge.
She had no doubts about the polity's future, knowing that
others like her will continue to come along.