Economic journalism in the English-speaking world is well
off its all-time peaks. Walter Bagehot (1826-1877), Norman
Angell (1872-1967), Oscar Hobson (1886-1961) are long gone.
In the 1950s, general-interest magazines flourished, supporting
writers such as Daniel Bell, Robert Heilbroner and John McDonald.
But by the fourth quarter of the twentieth century, magazines
were on the ropes, and the three most talented practitioners
of the art were slaves to newspaper deadlines: Leonard Silk
at The New York Times and Peter Martin and Samuel Brittan for the Financial
Times. Only the
Economist's Norman Macrae managed to break free often enough to communicate a proper
vision of the field, idiosyncratic though it may have been.
Although Peter Passell took over the Times' "Economic Scene" column for a while (before
leaving to join the Milken Institute), Silk never was really
replaced. The paper's talented economics reporter, Sylvia
Nasar, left to write a book about John Nash. (She succeeded
so well that her book, A Beautiful Mind, became a hit movie. Now she teaches at Columbia University's
School of Journalism and has been working for some years on
second book, a broad survey of the history of economics, Grand
Pursuit.) Silk's spot is filled by a rotating quartet of economists
and near-economists, which, while interesting, definitely
is not the same.
And whereas Paul Krugman has added life to the Times' editorial page, he remains more of an economist than
a journalist (he has regular flashes of intuition that illuminate
the landscape even more thoroughly than ordinary scoops, and
a brand-new college principles text finally ready to enter
the market to boot). Silk, on the other hand, though he was
a Wisconsin PhD economist, spent virtually all his career
in journalism, perhaps because during World War II he begun
his working life as a newsman, working for Yank,
the US armed forces humor magazine.
To be sure, a community of excellent economic journalists
is at work today in the periodical press: Clive Crook at the National Journal (and the Economist
as well), Michael Mandel at Business Week, Robert
Samuelson and Allan Sloan at Newsweek, Alan Murray
and David Wessel at The Wall Street Journal (and Holman Jenkins Jr. on the Journal's editorial page), Louis Uchitelle and Roger Lowenstein
at The New York Times,
Paul Blustein in the Washington Post,
John Berry at Bloomberg News,
Zanny Minton Beddoes at the Economist and Paul Solman at Public Broadcasting's NewsHour. The Financial Times has columnists Martin Wolf and John Kay. But
taken altogether, their coverage, and that of many other reporters
farther removed from New York, Washington and London, still
is not enough to project a view of the discipline as a whole.
Inexplicably, the science press doesn't support a single
economics reporter, or at least none of whom I'm aware. Given
the resources that the news department of Science
magazine has at its command, that is a puzzle, to say the
least.
Recently a new generation of explicators has begun to appear.
For example, Georgetown University professor Pietra Rivoli gives
an especially beguiling account of some of international economics
in The
Travels of a T-Shirt in the Global Economy: An Economist Examines
the Markets, Power and Politics of World Trade. Then there
is Tim Harford,
who writes a weekly feature for the Financial Times Weekend
section. He turns microeconomic gumshoe in The
Undercover Economist: Exposing Why the Rich Are Rich, the
Poor Are Poor -- and Why You Can Never Buy a Decent Used Car.
(His subtitle suggests why this is such a difficult genre:
I've bought lots of decent used cars, and horse traders solved
the basic problems of the aftermarket centuries ago.) Charles Wheelan wrote
Naked
Economics: Undressing the Dismal Science. Daniel
Gross writes the "Moneybox"
feature at Slate and regularly contributes to the New York
Times. Sociology and psychology inform Malcolm
Gladwell's best-sellers to a far greater extent than does
economics. (In The Tipping Point, Thomas Schelling appears only in the notes.) The most
gifted economics explicator of all, Stanford University professor
John McMillan (Reinventing
the Bazaar: A Natural history of Markets) is a member
of the older generation.
Herewith my four favorite representatives of the rising generation:
James Surowiecki, 38, had almost ideal training for the "Financial
Page" column he writes for The New Yorker -- seven years as a graduate student of American history
at Yale and no dissertation in the end. "I read and thought
about a lot of things I wouldn't have had time for otherwise,"
he says. He then made a swift segue into news, thanks to college
classmate David Garner, one of the brothers who started The
Motley Fool (an early Web-based source of financial news
and self-improvement). Surowiecki turned out to be a natural,
at large in an exuberant period when financial journalism
boomed. In rapid succession came columns for Slate, New York
and Talk magazines,
and finally The New Yorker,
where he writes every couple of weeks about whatever is in
the news. In those columns he manages to blend background
knowledge and skepticism in just the right degree -- a challenge
he didn't meet to quite the same extent in his book, The
Wisdom of Crowds: Why the Many are Smarter than the Few and
How Collective Wisdom Shapes Business, Economies, Societies
and Nations. It nevertheless marked a most promising authorial
debut.
It was two years ago that the New York Times Sunday magazine sent Stephen J. Dubner,
42, to interview University of Chicago economist Steven
D. Levitt, and, as Dubner says on his joint blog
with Levitt, "Who Knew?" Their collaboration, Freakonomics:
A Rogue Economist Explores the Hidden Side of Everything,
has been a runaway best-seller. It shows what happens when
you match an unusually smart young economist (Levitt is 38)
with a high-octane magazine-writer. Half the profession is
asking, where can I meet a guy like Dubner? (His previous
books include Turbulent Souls: A Catholic Son's
Return to His Jewish Family and Confessions of a Hero-Worshiper, the story of the author's pursuit of his childhood
hero, football player Franco Harris.) The good news is that
readers of Freakonomics get a vivid insight into the imaginative ways of thinking
about differential incentives in non-pecuniary situations
that won Levitt the Clark Medal, an award given every two
years to the most promising American economist under forty.
The bad news is that they also get a highly-skewed idea of
what goes on in economics, where several hundred researchers
around the world are, one way or another, as ingenious as
Levitt (and sometimes more penetrating) in devising
ways to make the social world to disclose its secrets. Freakonomics has much in common with another "new field of
study" discovered with much fanfare by the Times magazine nearly twenty years ago, namely chaos theory. James Gleick, the author of
that earlier best-seller made money on the Internet, wrote
a biography of Isaac Newton, and says he is now at work on
a book about the history of information. On Dubner's agenda:
a book on Jewish ethics, a book about Roland Fryer, Levitt's
student, and another book with Levitt, expected to take four
or five years. They also write a regular column for the Times
magazine.
Daniel Altman, 31, has two of the attributes the New York
Times values especially
highly -- a PhD in economics (from Harvard) and a distinguished
lineage (his father Sidney is a Yale biologist who shared
the 1989 Nobel Prize in chemistry for his part in the discovery
of the catalytic properties
of RNA). Despite a brief career at the Economist, Daniel Altman has little training in the news business.
For that reason, his Neoconomy:
George Bush's Revolutionary Gamble with America's Future
proved to be a major disappointment (though not because Bush
wasn't a gambler). Before Bush took office, wrote Altman,
"[T]he neoconomy was still just a dream held dear by
a dedicated cadre of academic economists." Immediately
afterwards, however, the shadowy band began putting their
plans in place, one camouflaged piece at a time. By 2004,
their plan was "well on its way to transforming American
society."
What exactly is a "neoconomy?" Apparently
one in which government policy can affect the growth rate.
(Like China, perhaps?) Who exactly were the "neoconomists?"
Certainly not Altman's longtime Harvard adviser Martin Feldstein:
"my respect for him and debt to him are both profound."
(Apparently not Feldstein's Harvard teacher either; Dale Jorgenson's
name appears nowhere in the book.) Instead it was Feldstein's
other students who were at the helm: National Economic Adviser
Lawrence Lindsey, chair of the Council of Economic Advisers
Glenn Hubbard, and assistant Treasury secretary for economic
policy Richard Clarida. Somehow it all began in the 1960s
with "a group of intensely mathematical economists"
who replaced short-term Keynesian considerations with an interest
in long-run growth. But the only actual name besides
that of Keynes that comes up in the chapter setting out the
"neoconomy" concept is that of comedian Jerry Seinfeld.
(Dogs have no pockets. No pockets, no money.) Altman left
the Times to
write the book, but now he has returned, with a great blank
canvas before him. It may take some time to fill. A happy
day, therefore, when the paper has added old pro journalist
Joseph
Nocera to its lineup -- enough to make the Saturday paper
worth buying by himself.
The sleeper among the new generation of economic journalists
is Wall Street Journal reporter Jon E. Hilsenrath. For nearly
four years, Hilsenrath, 38, has put a steady stream of stories
about technical economics and economists in the paper, large
and small, short and long, growing steadily more acute -- a
powerful demonstration of the utility of covering the beat.
Nor is it Hilsenrath alone who puts the Journal at the forefront
of daily economic journalism. Reporter Gregory Ip has become
the consistently most interesting and dependable interpreter
of the choices facing the Federal Reserve Board -- a role that
John Berry used to fill at the Washington Post.
It may be just a matter of time before Hilsenrath moves up
to a bigger beat, or is drawn off into editing chores, as
was Ip's long-time partner on the monetary policy beat, Jacob
Schlesinger. In that case, the likelihood is that someone
comparably good will replace him -- after all, the line of
serious coverage of economics in the news pages of the Journal goes back to Blustein, Wessel and Murray. Besides the
Post's Blustein
(and me, I suppose), the only other former Journal reporter still in fulltime economic journalism is the ebullient G. Pascal Zachary,
now dividing his time between Business 2.0 and teaching. Wessel, whose Capital column appears Thursdays, is also deputy Washington
bureau chief.
It may not be a golden age of economic journalism. The traditional
means of support -- advertising -- has been too undependable
for that, thanks to a cataract of technological change. But
there are plenty of new rafts on the river. There's even reason
to hope that, before long, the worst of the turbulence will
be past.