It was just ten years ago this month that Netscape had its
initial
public offering. Remember the vague feeling of anticipation,
of not quite knowing what would happen next? The browser turned
"online" into a household word signifying massive economic
change. Now Google, another middleware
giant, is raising $4 billion in new money to extend its reach
deep into Asian economies. Chances are that search engines
and other software innovations will work still greater changes
on all kinds of markets in the coming years, including markets
for news.
Meanwhile, however, I have a confession to make. I don't
read blogs very often. Blogs are sometimes said to be the
myriad micro-battering rams by which the wall between print
and Web journalism will be demolished. Indeed, The New
York Times (which has
touted the doctrine of "platform neutrality" for years), earlier
this month announced that it would merge its print and online
newsrooms in the spring of 2007 in order to make the Web "part
of the DNA of its newsroom."
Every newspaper reporter a blogger-to-be? Well, maybe
so. So far, though, I don't feel as though I am missing much
by not reading the semi-pros.
A couple of days spent clicking around the economics blogosphere
last week gave me the feeling of walking through a maze of
corridors, as in a dream, academic passageways giving way
suddenly to corporate swank and back again to think-tank threadbare.
I passed dozens and dozens of offices (they were websites,
of course) and posted on page after page, as if on doors,
was much material -- whimsical, substantive, fragmentary,
graphic and photographic -- such that students might profitably
read while they waited, and passers-by might quickly glimpse
the soul within. But there was very little access to,
much less engagement with, whatever more interesting work
was going on inside.
Indeed, Newmark's
Door is what one witty professor names his blog. Craig
Newmark describes his personal page as, "Things One Middle-aged
Economist Finds Interesting." (He is no relation to the
San Francisco Craig Newmark, founder of Craig's List.) "One
wife, two kids, many computers. Likes: economics, family and
friends, computers. Dislikes: too damn many to list."
So the North Carolina State University professor describes
himself.
Old habits die hard. Mainly I still look at eight newspapers
every day. The Financial Times
arrives on the porch. I walk to the corner newsstand for The
New York Times, The Boston Globe and Boston Herald. After breakfast, I go online and scan four more:
The Wall Street Journal, The Washington Post, the Los Angeles Times and The New York Sun.
And, of course, I look at Romenesko every
night.
Romenesko, in the unlovely language of the online trade,
is a meta-site, one where a human aggregator does his daily
work. In this case, that means the page edited from a Chicago
suburb (Evanston) by Jim Romenesko, on which he digests, five
days a week, with understanding and concision, nearly everything
published in American media (newspapers, magazines, radio
and TV) about newspapers, magazines, radio and TV, that may be of interest to the people
who work in and around them. A newsie who doesn't read Romenesko
regularly is hard to find.
There are many other such sites. For American politics, for
example, there is the heavily-annotated The
Note or the stripped-down Real
Clear Politics, both free versions of the expensive but
wildly popular Hotline,
a daily digest prepared by a staff of around 20 editors and
reporters. Industry newsletters generally command premium
prices. Government bureaucracies and universities prepare
their own round-ups for internal use.
All kinds of mechanical schemes are afoot to automate these
tasks one way or another -- Kinja,
Technorati and Memeorandum to name just
three. Using Technorati, for example, you could sort through
some 18,399 posts about Paul Krugman culled from the 15.5
million blogs it searches -- 20 of those posts having appeared
within the last twelve hours. All kinds of RSS readers are
in the works, too, bits of free software that can be programmed
to collect and assemble index lines from your favorite sites.
Columnist Mark Glaser follows
developments in the interaction of news and publishing technology
in the University of Southern California Annenberg School's
Online Journalism
Review.
What's the likelihood that Jim Romenesko will be replaced
by a robot any time soon? It is not very great, I think.
Indeed, the circumstances in which a news junkie from St.
Paul, Minnesota, emerged as honest broker to the North American
media industry are unlikely to be duplicated.
But it is likely that
a Romenesko-like figure -- or two or three of them -- will
emerge from the economic blogosphere in the next few years.
Indeed, Nouriel Roubini's Global Economics
Monitor has begun a campaign to vault into the small circle
of highly popular online destinations for those interested
in international macroeconomics.
For most of a decade, Roubini, an economics professor at
New York University's Stern School of Business (with policy
experience in the Council of Economic Advisers during
the Clinton administration and in the Treasury Department
under Clinton and Bush), ran a personal Website that served
as unofficial aggregator of serious writing about the crises
that roiled the international economy in the 1990s -- a high-toned
bulletin board frequented by those eager to see what had made
the cut.
Then, a couple of years ago, he rolled out Roubini Global
Economics as a commercial enterprise, featuring a daily digest,
directory, blog coverage and a continuous stream of his own
commentary. Earlier this summer, he re-launched the site on
a subscription basis.
It is too soon to tell whether RGE Monitor will deliver on
its ambition to become king of the hill -- too soon even to
tell whether it is one hill or several -- but there is no
doubt that Roubini has entered an arena that includes magazines
such as The Economist and Forbes. (Romenesko,
it should be noted, is backed by the Poynter
Institute, a philanthropically-endowed media think-tank,
and thus is spared the need to sell advertising or subscriptions.)
The fact is that an enormous amount of interesting material
about economics is available on the Web but not yet organized.
The publishing of working papers which, taken altogether,
constitutes the body of technical economics has reached an
advanced state. The sites of the National
Bureau of Economic Research, Centre for Economic
Policy Research and Social
Science Research Network are about as accessible as they
can be made to be. But no central place for economic advocacy
has yet emerged comparable to, say, the highly-evolved Tech Central Station.
It is not for lack of trying.
For example, Columbia University's Joseph Stiglitz and co-editors
J. Bradford DeLong and Aaron Edlin of the University of California
at Berkeley launched The
Economists' Voice last year, but it has yet to take off.
Other groups are formulating plans. La Voce, an e-zine
produced by a group of Italian economists, is widely admired.
Econonomic
Journal Watch is a peer-reviewed online vehicle for scholarly
commentary and criticism of academic economics.
And then there is the long corridor -- the blogs themselves.
These run from The
Becker-Posner Blog, a site shared by Nobel Laureate
Gary Becker and US Circuit Court Judge Richard Posner (even
judges' chambers have doors on the hallway, after all), to
Brad
DeLong's Semi-Daily Journal ("Fair, Balanced and
Reality-based"), and include a great many interesting
people in between. Some attempt to maintain a certain focus.
Others verge on stream of consciousness.
Blogs thrive through the process of linking to one another,
thereby simultaneously defining the community with which they
identify and increasing their traffic, and their claims to
influence. Such "blog-rolls," or lists of links
to "Sites We Like," are usually found in the left
or right rail. Between the blog-rolls at Atlantic
Blog, Asymmetrical Information,
Division of Labor, Marginal Revolution
and Crooked
Timber (with its especially interesting list of academic
bloggers arranged by discipline), you can get a pretty complete
picture of the core of the community. Last month, Craig Newmark
tried his hand at ranking
them. (See the entry for July 25.) No very great clarity emerged.
The metaphor of Newmark's Door illuminates much about blogs,
but not all. Taped to wooden doors along office corridors,
especially academic corridors, all around the world are cartoons,
photos, clippings and headlines torn from newspapers, even
the occasional printout of Economic Principals. But the image
of a long virtual corridor fails to capture a crucial element
of the Web -- the interactive phenomenon known as buzz.
For much of the day, the week, the year, economic blogs will
resemble little knots of conversation at an enormous cocktail
party. Talk among the party-goers will be subdued. Then some
item of real novelty will capture the imagination of a few,
and then a few more, and through links and aggregation be
passed long from group to group, until it takes by storm,
not just the Web, but all the other relevant organs of opinion,
too. The capacity for buzz is the source of the power of blogs
(of cell phones, too). It is what makes them so subversive
of entrenched authority.
But precisely for that reason, you don't need to read them
all the time -- for the same reason you don't have to have
the radio on all day long. Somebody will tell you when there
is something new.