It's been 18 months since Economic Principals rolled out as
a source of independent commentary about economics and economic
journalism, and I wanted to offer readers a report. It seems
fair to say that EP is moderate success. The site is not famous,
but it is read -- 7500 monthly visitors, nearly 2000
free email subs, 125,000 hits a month, readers in 70 countries.
Moreover, it is growing.
As it has grown, there have been subtle changes in intent.
The Principals Website was launched with relatively little
forethought. I had been a newspaper columnist for nearly 20
years, one of a handful in the press who covered economics.
The column was abruptly cancelled after The New York Times tightened
its control of The Boston Globe in 2001. I was in the middle
of a complicated book. I didn't plan to stop covering economics.
I needed a vehicle with which to remain in touch with at least
some part of the community of interested readers while I searched
for other modalities.
For a time I identified with Rafe Needleman, another independent
Web columnist whose enterprise resembled mine. Needleman was
a widely-followed West Coast technology writer. He had been
let go by Red Herring magazine when that high-flyer started
its final descent. Needleman was writing for himself when I
cited him as a fellow traveler. Unfortunately, the next week
he signed on with Business 2.0. Now they've dropped him, too.
He promises a re-launch in the fall. Such is life on the Web.
Moreover, I decided not to create standing links to other
online sites. This was the period of the rise of the blogs and
it was not immediately clear whether or not I was one of them.
It quickly turned out that I was not, for reasons of history
and temperament. Most blogs are vehicles of self-expression;
most bloggers' day jobs involve them in doing other things.
Journalism, on the other hand, is an end in itself, a discipline
with relatively well-established rules. The formats are as different
as drama series are from talk shows.
There are, of course, some places that I am exceedingly pleased
to be linked, Arts
and Letters Daily chief among them. And there have been
no kinder words
from a knowledgeable source than those from William Bernstein,
whose quarterly newsletter at Efficient Frontier.com supports
the books he writes. There are some very good economic bloggers
out there, and I will write about them in due course. But my
reference group remains print journalists, for, at heart, that
is what I am.
About this time a year ago, Sabre Foundation entered the picture.
Sabre has a long history of imaginative independence from prevailing
intellectual fashion. I have known its guiding spirit, Lee Auspitz,
for 25 years. He is, as the economist Duncan Foley calls him,
something of a saint. Sabre's largest project annually makes
available millions of dollars' worth of donated books to needy
individuals in developing and transitional societies worldwide
through non-governmental partner organizations -- libraries,
universities, schools, research organizations and the like.
It was Sabre that recently put the Michael Oakeshott Association
on its feet. It has overseen philanthropic donations to Economic
Principals, and been a source of invaluable advice.
It is one thing to sponsor a venture. It is something else
again to support it financially. Sabre is a "begging"
foundation; it has no money to give. There were a good number
of founding subscriptions at the beginning of Economic Principals
and a steady trickle of smaller contributions ever since. Several
grant-making foundations were approached. But nothing has yet
turned up resembling a steady source of support for an independent
newsgathering operation.
So paradoxically, Economic Principals, which had been uncharacteristically
cautious in the beginning, grew more independent and peripatetic
as time went on, becoming more like its old newspaper self --
Dave's Weekly, a friend calls it. The cardinal principle: to
draw attention to developments not well covered elsewhere. Along
the way, I became a regular commentator on the Nightly Business
Report, that durable and intelligent television program for
investors.
Yet slowly did it dawn that writing a column no longer
described what it is I do, if for no more complicated reason
than that I don't get paid to do it. A newspaper or magazine
column derives its identity from being a small part of a much
larger collectivity. It is an accent touch, a personalized opinion
that newspaper editors and publishers permit to be set out to
emphasize or even to oppose (as long as it's mildly) their own
judgment about what is interesting and important. But I wasn't
a newspaperman any longer. I had become an independent journalist.
So if Economic Principals isn't a column, or even a column-in-exile,
what is it?
The answer is that it is still exactly what it says in site's
FAQs: it is an experiment in online economic journalism. EP
reports on university economics, as it affects historical awareness
and public policy. It follows newspaper and magazine coverage
of these topics. And it seeks to put under-noticed economic
journalism in touch with a wider audience. EP is not
about the business cycle
Then what, if any, changes are in store?
No more than usual. Over the summer I decided to spend less
time thinking about the coverage I would like to deliver if
only I had more resources at my disposal, and more time writing
books and giving talks. This is a subtle matter of how I spend
my days. What was once my full-time job has become only one
component of the way I now make my living. EconomicPrincipals.com
has evolved into a weekly free sample of the work I do. It's
designed to whet appetites for more complicated (and more fully
priced) forms of news.
It was about this time that there arrived an invitation from
the American
Academy in Berlin, an intellectual community established
some years ago to foster contact between a reunified Germany
and the United States. I will spend the first five months of
next year there as recipient of the J.P. Morgan International
Prize Fellowship in Finance Policy and Economics. Previous writers
who enjoyed productive stays at the Academy include Ward Just
and Nicholas Dawidoff. I am, to put it mildly, deeply honored
to follow in such footsteps. Such visitor-ships will, I hope,
become an important part of the way I spend my time and effort.
I emphatically don't mean to discourage contributions to Economic
Principals through Sabre Foundation. Indeed, these remain a
highly effective way of furthering the purposes of the project,
and a healthy level of small contributions is the best way of
encouraging larger givers. It is always possible a publishing
angel will turn up, somebody willing to make a grant so that
fellow citizens should know more about where economic ideas
come from, and what happens to them after they leave home. The
search is on.
Meanwhile, readers may expect a good look at continental economics,
as seen from the vantage point of Berlin. I hope EP will take
readers many interesting places in the coming years.