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Needleman and Me
The life of a newspaperman resembles the saga of Black
Beauty, as A.J. Liebling wrote long ago. A warm dry stall to sleep
in and buckets of oats with one owner. The north forty and potato
peelings for dinner with the next. And, always, the specter of the
knacker's yard.
So when in early 2002 the new management at Boston
Globe unexpectedly terminated on the column I had written for 18
years about economics and related topics, I understood full well
the stark choice I faced. Give up a subject I loved covering and
take up plowing instead. Or quit and go it alone.
Until January, I had occupied a privileged position
in the small world of American economic journalism. I was one of
a relative handful of newsfolk permitted to spend most of my time
covering technical economics. I had won Loeb Awards, published books,
including a collection of columns, was nearing completion of an
account of economics' reorientation in the '80s and '90s. My reputation
among economists was good. I had more stories to write than I knew
what to do with. More were coming in every day.
I didn't want to stop writing about economics.
So I quit the paper and took to the Web. I was interested
in the possibilities of on-line coverage. And I hoped some other
publication eventually would pick me up.
I established EconomicPrincipals.com
in March, and resumed writing weekly. After all, it wasn't the first
time that something like this had happened to me. Forbes magazine
had declined to let me continue to report economics in 1978. I left,
and was on the beach for nearly a year before the Globe hired me
to do the same. The book I began that year, which turned out to
be about the search for "a new Schumpeter," was published
in 1984 as The Idea of Economic Complexity. It has served
me well over the years.
For a time, I thought of the online column as the
Bartleby Gambit, after a Herman Melville story in which a clerk
responds to his dismissal with the same mild answer at every turn:
"I prefer not to," he says.
Fairly quickly, though, I concluded that the Web enterprise
might attract a good audience -- especially if I figured out an
appropriate frequency and perhaps maintained some links. How to
make it pay was another question.
This was the period of the rise of the blogs
-- personal Web logs, often hosted for free by software developers
and host services as a way of building business, and dedicated by
their keepers to every conceivable topic, the written equivalent
of talk radio. Whatever else, I knew I wasn't a blog. There were
several sites that I enjoyed looking at every day -- John Ellis,
Mickey Kaus
and The
Man Without Qualities among them. But the premise of most blogs
left me cold. I covered economics to earn a living.
I wrote a column
about collaborative filtering -- the citation patterns, formal and
informal, which are the engines of any evaluation system
-- in an attempt to put my finger on the difference. The quantity
and quality of links had much in common with a newspaper's brand
name, I discovered. For a look at what goes on the junction of journalism
and blogging, see Slashdot
-- a small on-line newspaper mostly about software with one of the
most sophisticated letters-to-the-editor pages in the world.
But the underlying goals of blogging and journalism
are very different. The most interesting blogs are loss leaders
for persons who are involved in other sorts of careers. The rest
are basically hobbies. My plan was to make Economic Principals pay.
Then one day I discovered an enterprise similar to
my own -- in Silicon Valley. Veteran technology reporter Rafe Needleman
had put up a two-to-four-times-a-week column, Catch
of the Day, after Red Herring magazine shut down its e-publishing
venture last year. Before he left, he says, he had 100,000 email
subscribers.
I was Bartleby no longer. I began thinking in terms
of Needleman and Me.
But the companies that Needleman covers generate a
lot more commerce than the economists I follow. In fact, he is following
a path with his online column that was blazed by Esther Dyson in
the early 1980s. Dyson took over a small newsletter for market analysts
and built it into a powerhouse by covering, imaginatively and honestly,
the companies that then were building the personal computer industry.
It was trade journalism. But it was good journalism, exhibiting
unusual intelligence and flair. And before long, the information
revolution had become a major story in mainstream news.
In those good old days, Dyson's subscriptions cost
$395 apiece. The Web being what it is, Needleman gives his column
to readers nearly free -- in exchange for demographic information
that helps him sell advertising to the companies he covers. I am
hoping to go one step further -- to make my coverage available online
and to an email subscription list with no strings attached at all,
to anyone interested in economics, inside or outside the profession.
The reason, of course, has to with wanting to remain
as perpendicular as possible. Even though there's not much advertising
revenue in technical economics, there's a lot of patronage and pressure
of other kinds. Everyone, it seems, inside and outside the profession,
has a firm idea of the important topics and how they should be approached.
That's why ultimately you want civilians, not economists, covering
the beat.
I was, I think, the only American journalist routinely
covering the production and distribution of new economic ideas in
universities. I sought to write for the lay reader about the institutions
through which economics was done -- to inform the outsider who may
have taken a course or two in economics in college, and who wondered
what was going on now.
A newspaper had seemed like the ideal place for this
kind of coverage -- especially a newspaper in Boston, which constitutes
a kind of world capital of economics, thanks to the presence of
Harvard University, the Massachusetts Institute of Technology, a
half-dozen other major universities and colleges, and the National
Bureau of Economic Research.
Always there was pressure to write other things: politics,
technology policy, business stories. That was fun; it was the newspaper
life. But I made a good-faith effort to fairly cover developments
in all parts of economics. And for a while I think I succeeded.
But newspapers are cutting back these days, under
pressure from declining circulation and diminishing ad revenues.
They don't try to do as much as they did before. The business section
in which I had worked at The Boston Globe often had been characterized
as being among the best of the nation's regional dailies. But today
it is operating with six fewer reporters than a year ago, more than
a 20 percent reduction. And the Globe's Sunday business section
has carried almost no advertising for two years.
If not for a newspaper, what are the prospects for
independent economic journalism? At least a couple of vaguely similar
ventures exist on the Web, Jim Romenesko's
MediaNews for the Poynter Institute and Bob Park's What's
New for the American Physical Society. MediaNews is a reliable
daily digest of nearly everything that is written about the news
business. What's New features pungent criticism of populist policy
and quack science from a physics professor whose disclaimer notes
that his opinions may not necessarily shared by the American Physical
Society or the University of Maryland, "but they should be."
Each is somewhat different from what I want to do.
So is Media
Unspun, a well-edited daily commentary on business news that
bills itself as "the only e-mail newsletter that many people
will pay for." (It is the work of the team formerly known as
Media Grok at the late, lamented Industry Standard magazine.) I
checked around with organizations that I thought might be interested
in underwriting a column about economics. Environmental think-tanks?
Venturesome university departments? No soap.
It was then that the Sabre
Foundation came to the rescue. Sabre is a small but distinguished
organization, a "begging" foundation best known for arranging
the donation of scientific books and journals to organizations in
more than 50 developing nations. It pioneered Internet training
for officials of non-governmental organizations overseas. And recently
it successfully exploited the Internet to launch the Michael Oakeshott
Association, for the promotion and critical discussion of the ideas
of the British philosopher -- a prime example of Web-based disintermediation.
Even more to the point, Sabre maintains a long-standing
project in the philosophy and accountability of institutions in
democratic societies. An abiding curiosity about university economics
fits right in. The Foundation offered to host a three-year pilot
to see if an on-line column can be made to work. I jumped at the
opportunity. Now I am hard at work raising money to support the
project.
For a time I thought about going daily. Who among
us doesn't have a site or two we like to punch up every day? I thought
better of it, settled tentatively on an omnibus column of several
items to posted/delivered at the end of the week plus perhaps some
links, this new turbo version to start after Columbus Day. The goal
is to do everything a national paper does about economics -- but
more of it, and sometimes better.
Meanwhile, go get 'em, Needleman. I'm rooting for
you.
* * *
In a column on July 7, I misidentified Joeseph Stiglitz
as a former chief economist of the International Monetary Fund.
It was a Freudian slip. Stiglitz served as chief economist of the
World Bank from 1997-2000. He sharply criticized the IMF in a recent
book.
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