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The Ten-Year Toot
Bernie Ebbers; Martha Stewart and the Waksal brothers;
Dennis Kozlowski; Gary Winnick; Kenneth Lay, Jeffrey Skilling and
Andrew Fastow; Jack Welch and Suzy Wetlaufer -- what a cast of characters!
With companies such as Tyco International, Global
Crossing, ImClone Systems, WorldCom, Adelphia and Enron coming to
grief, who can doubt that the sky is falling on global capitalism?
Not even that bastion of respectability the Harvard Business Review
is immune.
The view that the current scandals mark some sort
of historic turning point is widespread.
"The scope and scale of the corporate transgressions
of the late 1990s, now coming to light, exceed anything the US has
witnessed since the years preceding the Great Depression,"
writes David Wessel in the Wall Street Journal.
But the current mood is something other than depression.
It's more like widespread disgust -- exactly the kind
of hangover that you'd expect after the ten-year toot that followed
the end of the Cold War.
Even if policy-makers' worst fears are realized --
if a global crash of property values takes hold and delays the resumption
of balanced growth for another year or so -- it seems unlikely the
nations of the world will find themselves enduring years of stagnation.
There's no model on which this argument is based --
just the conviction that we have learned many things about the business
cycle since 1929.
It is important to keep events in historical perspective.
The present malaise is a phase of a dramatic, worldwide turn to
markets that began in the 1970s. That evolution, still mysterious,
reversed a tendency to centralization that had been so pervasive
and dependable as to be summed up for a century as "Wagner's
Law:" the proposition that an ever-larger share of income would
be spent on public and state activities.
That turn towards markets was tested in the late '80s
-- and proved out. The industrial economies of the West undertook
a far-reaching restructuring and emerged far more competitive. The
Soviet Union attempted a similar "perestroika," but growth
all but ground to a halt.
The decade ended in the United States with denunciations
of greed unleashed by the asset boom -- the savings and loan crisis,
insider-trading scandals, the bankruptcy of the Drexel Burnham Lambert
investment bank and the jailing of Michael Milken. The Gulf War
came and went, amid nervousness about government deficits and recession.
But in fact the boom was just beginning. In Eastern
Europe and the former Soviet Union, communism collapsed. Within
a few years, the entire world was operating on a single economic
standard for the first time in a century.
The '90s saw robust growth resume, except in Japan.
For the industrial nations of East Asia and the West, no longer
was there an Enemy. Instead, the former command economies of China
and Russia were trying to integrate as rapidly as possible into
a world economy that now included such unexpectedly muscular competitors
as India, Mexico and Brazil.
Under the circumstances, a taste for experimentation
took hold. Almost anything seemed possible in an age when productivity
grew nearly twice times as fast as most had expected. There were
big bangs and shock therapies. New technologies blossomed overnight
-- the Internet in particular. Dividends disappeared. Stock options
were embraced. Firms shed their pension obligations and retreated
from management of the health care system.
Politically, too, there were excesses, especially
in the United States. A spiral of overreaching was enabled by the
sudden absence of a common foe. The Clintons audaciously attempted
to partly nationalize the American health care system. The Republicans
countered with their "Contract with America" and the impeachment
fiasco.
When that collapsed, all that remained was the Chinese
spy hysteria over We Ho Lee. For a few months in 1999, official
Washington resembled a drunk at the end of a lengthy bender, emptying
the dregs of the last few long-open bottles in the liquor cabinet.
Then Clinton set out to bring peace to the Middle East. It was all
part of the temper of the times.
With relative prices out of whack, temptations also
increased to the class considered to be society's guardians. Intelligence
agencies, caught in the political crossfire, lowered their sights.
Banking regulators, struggling with new realities, permitted the
market for new issues to accelerate dangerously. Accounting firms
turned to strategic consulting businesses to increase their profits.
Newspaper and magazines, growing fat on high-tech advertising and
dreaming of vast dot.com profits, relaxed editorial standards.
It's in these late '90s circumstances of Anything-Goes
that the scandalous practices originated. Significantly, almost
all the failures are either start-ups trying to make their way in
new industries or old enterprises in danger of being eclipsed. There
was nothing Solid or Old about Enron or Global Crossing. It's been
a long time since respectable was the first word that came to mind
in connection with the high-rolling Harvard Business Review.
But to argue, as some do, that this shows that U.S.
corporations are fundamentally corrupt is silly. Or that heavy-handed
re-regulation the answer. Mainly what it shows is that the Cold
War ended and it took ten years to find a new foe in Terrorism.
It won't be easy, but what we need now is to re-form the ethical
and political center.
The first step is, of course, to send a bunch of
CEOs and CFOs to jail. The next is write new regulations for the
accounting profession and the securities industry without making
matters worse.
A good place to start would be for President Bush
to appoint a blue-ribbon bipartisan commission to quickly recommend
a full slate of technical reforms. Such a commission headed, by
Nicholas Brady, investigated the October 1987 break and strengthened
the financial structure in time for the '90s boom.
The monetary authorities must reassure the markets
that they will maintain a steady hand. The 76-year-old Alan Greenspan's
fourth term as chairman expires in January 2004. He may not choose
to serve it out.
The real action will come with elections, starting
with the Congressional mid-terms in the fall. Only a relative handful
of seats are truly up for grabs. But it is easy to imagine that
the Democrats will recapture control of the House of Representatives
and retain the Senate. In that case, new leadership will emerge.
Then the real work of repairing America's frayed social
contract can commence.
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